Privacy policy

Last updated: August 13, 2025

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

  • Process your payments and fulfill your orders.

  • Remember your preferences and items you are interested in.

  • Send notifications related to your account.

  • Enable purchases, returns, exchanges, and account management.

  • Arrange shipping and facilitate returns/exchanges.

  • Allow you to post reviews and receive tailored recommendations.

Marketing and Advertising

  • Send marketing, advertising, and promotional communications by email, text message (SMS), or postal mail.

  • Show online advertisements for products or services on the Services or other websites, including based on your activity and previous purchases.

  • When you opt in to receive SMS messages from Shelf Lives, we collect your phone number solely for:

    • Text updates

    • Promotions

    • Event information

    • Other relevant content related to our music, merchandise, and tours

  • We do not sell or rent your phone number to third parties.

  • Your number may be stored securely in systems provided by trusted SMS service providers, who process messages on our behalf under strict confidentiality and data protection obligations.

SMS Abandoned Cart Notifications

  • Our website uses cookies and similar tracking technologies to monitor items you place in your shopping cart, including when a cart has been abandoned.

  • If you have opted in to SMS messages, this information may be used to send cart reminder texts to help you complete your purchase.

Security and Fraud Prevention

  • Authenticate your account and secure payments.

  • Detect, investigate, or take action against fraudulent, illegal, or unsafe activity.

  • Protect public safety and secure our services.

  • You are responsible for keeping your account credentials safe.

Communicating with You

  • Provide customer support and maintain our business relationship with you.

Legal Reasons

  • Comply with applicable law or respond to valid legal processes.

  • Investigate or participate in litigation or other legal proceedings.

  • Enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may share personal information with third parties in the following situations:

Service Providers

  • Shopify and other vendors who perform services on our behalf (IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).

Business and Marketing Partners

  • To provide marketing services and targeted advertising, in accordance with applicable laws and your rights.

Exclusion for SMS Opt-In Data

  • Any data sharing or disclosure described in this Privacy Policy excludes SMS opt-in data and consent.

  • Text messaging originator opt-in data and consent will not be shared, sold, or transferred to any third party for marketing purposes.

Other Disclosures

  • When you direct or consent to the sharing of your information (e.g., shipping, social media integrations).

  • With affiliates or within our corporate group.

  • In connection with business transactions (e.g., mergers, bankruptcies).

  • To comply with legal obligations or protect our rights and the rights of others.

Location Tracking and Location-Based Services

  • If you enable location-based services on our website or within our SMS program (e.g., notifications about nearby events or pop-up shows), we may collect location data via GPS, Wi-Fi, or cell tower data.

  • This data will be used only to provide relevant event notifications or promotions based on your location.

  • Location data will not be stored longer than necessary for that purpose.

  • You can disable location permissions at any time in your device settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at whatsup@shelflives.co For the purpose of applicable data protection laws, we are the data controller of your personal information.